Identify your organization's top priorities for your next show
Plan and set measurable and achievable objectives
Consider the specific trade show, attendees, your allocated resources
Focus the marketing campaign on meeting your goals
2. Generate Electricity
Use catchy colors, lighting, outfits and images
Create palpable buzz by using enthusiastic staffers exciting attendees
Move guests with performers, shows, or exciting giveaways
Motion and excitement attracts people
People will be drawn magnetically to find out what is going on
(make sure to staff appropriately)
People gather where crowds congregate
3. Collect Qualified Leads
Create a brief questionnaire
Hand out nice premiums to qualified prospects
Tie in desirable gifts with theme
Invite Attendees to win prizes via educational games promoting your firm
4. Save a BUNDLE
Do not measure results by # of catalogs handed out at shows
How much is spent on printing for each show ?
60-85% of handouts are throw out ( Trade Show Bureau)
It is not read, looked at, or filed for future use
Collect contact info& follow up instead of handing out expensive printed material
Use handouts sparingly
Try E-Mailing digital brochures
5. Follow Up !!!
By far, the biggest complaint of Attendees is lack of follow up
Instituting an effective follow-up plan is a sure-fire way to beat the competition
Create a tri-pronged follow-up plan for success
Send letter, fax, or e-mail confirming areas of interest within 3 days
Call qualified leads to further identify requirements in 10-14 days
Follow-up based on prospect's needs
tips information provided by Exhibits, Inc
